When my uncle started to do a cheese business in Saigon 1995, i was a child. My childhood has been raised by cheeses and its grew me up. I remember the moments that my father carried loafs of cheese onto his Honda Cub motorbike, visited every single restaurant in Saigon.

One of my key objectives is to ensure the family is proud of the company and feels a part of it. The moment the company becomes more of a financial investment for the family, we may as well go public, honestly. The family never sees the value of the equity because that gets passed on. We see ourselves simply as a steward of that equity as it moves from one generation to the next.

Children are apt to live up to what you believe of them